We help training providers increase engagement and course registrations by leveraging email marketing
Wish you could answer:
"why are our open rates and revenue falling?"
"what are our student engagement metrics?"
"are we CASL/CAN-SPAM/GDPR compliant?"
"which emails generate course purchases?"
But finding the time is a luxury you don’t have?
For many training providers, email is their most effective channel.
Look to us as your email marketing partners to improve opens, clicks, and email-based purchases. We know what you don’t know, we know how to work with training providers like you, and we can break through the roadblocks you’re facing.
We’re an email marketing studio with all-inclusive plans tailored to training providers.
Our 3-Step Process
Step 1: Audit
Look at your accounts
Discuss goals
Create a plan forwards
Step 2: Fix
Put key automations, integrations and email features into place
Fix anything that’s broken
Generate a consistent email calendar
Step 3: Optimize
Measure performance
A/B test new strategies
Implement complex features
Email Marketing Package
For 1 monthly price, we provide email implementation, optimization, strategy, support/troubleshooting, reporting, training and much more.
1st month setup $1200
In the first month, we’re auditing and building out a plan for your email success
An audit of your email setup - from emails to automations to segments
3 workshopping calls with our founder Jacob
6 hours of implementation work fixing issues uncovered by the audit
A clear set of deliverables for the coming months
Then monthly starting from $650
From month 2, we’re implementing your email strategy, optimizing, and keeping it running without a hitch
10 hours of work covering any of our Services
A check-in meeting with our founder Jacob
A report of email marketing results
Regular system checks to make sure everything is working correctly
More hours of work and check-in meetings available at higher tiers. No long-term commitment, % of hours carry over from month to month.
Services
We run your email marketing flawlessly, proactively and calmly.
Freeing up your time to write, create, and ideate new marketing strategies for courses, certifications, webinars, books and communities.
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We’ll handle as much as you need to take email off your team’s hands, freeing up resources to write, create, and run new marketing.
That can mean we’re setting up new automations, features, and segments, all the way up to managing your email calendar.
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We bring calm to email management by creating a consistent project management and reminder system email strategy, rather than reactively racing to sell each course.
You’ll have email content planned out weeks in advance, not rushed at the last minute.
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Using behavioral triggers and segmentation, we’ll help you send more targeted emails to your audience:
Student upsell emails upon recent course completion
Course and webinar check-ins and reminders
New subscriber/student welcome series
Re-engagement series
Follow-ups based on website browsing activity
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We integrate all of your marketing, ecommerce and student management tools with your email marketing to ensure that no subscriber is missed.
And by pulling useful data from these platforms like course completions, LTV, website visits, and webinar attendance, we can increase revenue by setting up targeted emails.
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Open rates can fall by 5-20% if you’re not following best practices, like email authentication, domain reputation monitoring, and engagement-based list cleaning.
We’ll check for any spam issues, ensure you’re compliant with your countries’ spam legislation, and monitor deliverability to ensure your emails are always hitting the inbox.
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Through a range of reporting methods, we can help you identify which emails are selling courses, and which aren’t.
From there, we optimize open, click and conversion rates by testing email content, features, and strategies.
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Our clients have trusted us for years because we’re not a black box - we share knowledge freely.
We take the effort to train your team on best practices for email marketing, systems and procedures.
Frequently Asked Questions
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As an email marketing studio focused on helping training providers, we’re the perfect middle-ground between a freelancer and an agency.
All of your strategy is handled by me (Jacob Monash), and we will have regular check-ins to update on progress and devise next steps.
All implementation, support and troubleshooting is done either by me, or by my team and then reviewed by me, enabling us to work quickly at a more affordable price.
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For the 1st month, we’re primarily focused on auditing your account, making easy fixes, and setting up a plan of prioritized deliverables for the coming months.
From the 2nd month onwards, we’ll be working on anything involving email (see our Services for more info).
Here’s what a typical client might be delivered in a month on our basic subscription:
We set up a Welcome Series automation with content the client provides
We set up a Zapier recipe to add webinar registrants to the client’s email marketing platform
We set up a segment and schedule a targeted campaign based on content provided by the client
We answer questions from the client team to help achieve their marketing goals
We check in with the client team for new and upcoming marketing initiatives
We run an email revenue attribution report
We proof upcoming campaigns (e.g. to double-check link URLs)
We monitor email deliverability
We run a signup check to make sure website forms and welcome series are working correctly
At the next tier(s) of subscription, clients can expect more from us in terms of larger projects, data integrations, new features, in-depth optimization strategy, and more.
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Outbound/cold email marketing
Other marketing channels such as ads or social media - though we can connect those channels into email marketing to create a complete funnel / customer journey
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We have a depth of experience with online course businesses, such as wellness educators and professional certification providers.
The clients that receive the greatest ROI from us:
Have at least 2,000 opt-in contacts
Revenue of $500k-$5mil+/year
Are looking for someone to take responsibility for ActiveCampaign management, who provides hands-on implementation of systems and campaigns
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We believe AI is helpful for summarizing, editing and some data analysis.
But we also believe that email marketing is complex, with every client presenting a unique audience that deserves a personal touch.
That means we never use AI for any communication with you, or to choose the strategy and advice we provide.
And if we do use AI to help us with implementation or analysis, we always test and review thoroughly in case it makes a mistake.
About Jacob Monash
Hi, I’m Jacob,
I'm a science PhD graduate turned email marketer - bringing a systems thinker perspective from academia to marketing operations.
Over time, I’ve built lasting relationships with businesses in the training space - and gotten a knack for the kind of educational, trust-building emails and workflows that work best for them.
Based in Vancouver, Canada, I’ve worked with clients across North America and the UK, across a variety of email platforms.
When I began my search for an ActiveCampaign consultant, I was not only looking for expertise but someone I could trust, and after sifting through several AI generated biographies, I came across Jacob Monash.
Alexis Bales
Marketing Coordinator
Crisis & Trauma Resource Institute
Coach Training
Georgina Woudstra, CEO of Team Coaching Studio
Client Testimonials
Mental Health Courses
Sarah Peyton, CEO of SarahPeyton.com
Working with Jacob has been phenomenal. He did an audit of our systems, walked me through his findings, and gave fantastic suggestions for steps forward. Once we approved next steps, those fixes and improvements were implemented quickly and accompanied by an explanation and guidance, so I could learn along the way.
Alexis Bales
Marketing Coordinator
Crisis & Trauma Resource Institute