Generate more student engagement and course revenue via email
We help training providers increase course registrations by leveraging email marketing
Wish you had the answers...
But finding the time is a luxury you don’t have?
"why are our open rates and revenue falling?"
"which emails generate course purchases?"
"are we CASL/CAN-SPAM/GDPR compliant?"
We’re experts at email marketing for coaches, educators, and trainers
Because you're not just selling keyrings, you're building trust.
Email Marketing Package
For 1 monthly price, we provide email implementation, optimization, strategy, troubleshooting, reporting, training and more.
1ST MONTH SETUP
$1200
In the first month, we’re auditing and building out a plan for your email success:
An audit of your email setup - from emails to automations to segments
3 workshopping calls with our founder Jacob
6 hours of implementation work fixing issues uncovered by the audit
A clear set of deliverables for the coming months
THEN MONTHLY, STARTING FROM
$650*
From month 2, we’re implementing your email strategy, optimizing, and keeping it running without a hitch:
10 hours of work covering any of our Services
A check-in meeting with our founder Jacob
A report of email marketing results
Regular system checks to make sure everything is working correctly
* More hours of work and check-in meetings available at higher tiers.
No long-term commitment, % of hours carry over from month to month.
We run your email marketing flawlessly, proactively and calmly.
Freeing up your time to write, create, and ideate new marketing strategies for courses, certifications, webinars, books and communities.
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We’ll handle as much as you need to take email off your team’s hands, freeing up resources to write, create, and run new marketing.
That can mean we’re setting up new automations, features, and segments, all the way up to managing your email calendar.
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We integrate all of your marketing, ecommerce and student management tools with your email marketing to ensure that no subscriber is missed.
And by pulling useful data from these platforms like course completions, LTV, website visits, and webinar attendance, we can increase revenue by setting up targeted emails.
Services
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We bring calm to email management by creating a consistent project management and reminder system email strategy, rather than reactively racing to sell each course.
You’ll have email content planned out weeks in advance, not rushed at the last minute.
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Open rates can fall by 5-20% if you’re not following best practices, like email authentication, domain reputation monitoring, and engagement-based list cleaning.
We’ll check for any spam issues, ensure you’re compliant with your countries’ spam legislation, and monitor deliverability to ensure your emails are always hitting the inbox.
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Our clients have trusted us for years because we’re not a black box - we share knowledge freely.
We take the effort to train your team on best practices for email marketing, systems and procedures.
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Using behavioral triggers and segmentation, we’ll help you send more targeted emails to your audience:
Student upsell emails upon recent course completion
Course and webinar check-ins and reminders
New subscriber/student welcome series
Re-engagement series
Follow-ups based on website browsing activity
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Through a range of reporting methods, we can help you identify which emails are selling courses, and which aren’t.
From there, we optimize open, click and conversion rates by testing email content, features, and strategies.
MENTAL HEALTH COURSES
Client Testimonials
MENTAL HEALTH TRAINING
Alexis Bales
Marketing Coordinator, Crisis & Trauma Resource Institute
Sarah Peyton
CEO, SarahPeyton.com
Meet other clients who train the trainers
COACH TRAINING
Georgina Woudstra
CEO, Team Coaching Studio
Hi, I’m Jacob,
I'm a science PhD graduate turned email marketer - bringing a systems thinker perspective from academia to marketing operations.
Over time, I’ve built lasting relationships with businesses in the training space - and gotten a knack for the kind of educational, trust-building emails and workflows that work best for them.
Based in Vancouver, Canada, I’ve worked with clients across North America and the UK, across a variety of email platforms.
Founder & Lead Strategist
Meet Our Founder
Meet other clients who train the trainers
STEP 1: AUDIT
Look at your accounts
Discuss your goals
Create a plan forward
STEP 2: FIX
Put key automations, integrations, and email features in place
Fix anything that’s broken
Generate a consistent email calendar
STEP 3: OPTIMIZE
Measure performance
A/B test new strategies
Implement complex features
Our 3-Step Process
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As an ActiveCampaign-certified partner with my own small team, I like to think of myself as the perfect middle-ground between a freelancer and an agency.
All of your strategy is handled by me (Jacob Monash), and we will have regular check-ins to update on progress and devise next steps.
All implementation, support and troubleshooting is done either by me, or by my team and then reviewed by me, which enables us to work quickly at a more affordable price.
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For the 1st month, we’re primarily focused on auditing your account, making easy fixes, and setting up a plan of prioritized deliverables for the coming months.
From the 2nd month onwards, we’ll be working on anything involving ActiveCampaign (see our Services for more info).
Here’s what a typical client might be delivered in a month on our basic subscription:
We set up a Welcome Series automation with content the client provides
We set up a Zapier recipe to add webinar registration contacts to ActiveCampaign
We set up a segment and schedule a targeted campaign based on provided content
We answer questions from the client team to help run specific campaigns
We check in with the client team for new and upcoming marketing initiatives
We run an email revenue attribution report
We proof upcoming campaigns (e.g. to double-check links)
We monitor email deliverability
We run a signup check to make sure their website form and welcome series is working correctly
At the next tier(s) of subscription, clients can expect more from us in terms of larger projects, data integrations, new features, in-depth optimization strategy, and more.
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Outbound/cold email marketing
Other marketing channels such as ads or social media - though we can connect those channels into ActiveCampaign to create a complete marketing funnel / customer journey.
Email copywriting/content - we don’t offer it ourselves, but we’re happy to find a contractor to help
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We’ve worked with B2C and B2B clients across a range of industries.
In particular, we have a depth of experience with online course businesses, such as wellness educators and professional certification providers. But we’ve also worked with ecommerce, membership and professional services clients.
The clients that receive the greatest ROI from us:
Have at least 2,000 opt-in contacts
Revenue of $500k-$5mil+/year
Are looking for someone to take responsibility for ActiveCampaign management, who provides hands-on implementation of systems and campaigns
Have someone on their team who can create/write regular email content
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We believe AI is helpful for summarizing, editing and some data analysis.
But we also believe that email marketing is complex, with every client presenting a unique audience that deserves a personal touch.
That means we never use AI for any communication with you, or to choose the strategy and advice we provide.
And if we do use AI to help us with implementation or analysis, we always test and review thoroughly in case it makes a mistake.
Frequently Asked Questions
Book an intro call using the scheduling tool below.
Prefer to write in? Click here to email us
Frequently Asked Questions
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We’ll handle as much as you need to take email off your team’s hands, freeing up resources to write, create, and run new marketing.
That can mean we’re setting up new automations, features, and segments, all the way up to managing your email calendar.
-
We bring calm to email management by creating a consistent project management and reminder system email strategy, rather than reactively racing to sell each course.
You’ll have email content planned out weeks in advance, not rushed at the last minute.
-
Using behavioral triggers and segmentation, we’ll help you send more targeted emails to your audience:
Student upsell emails upon recent course completion
Course and webinar check-ins and reminders
New subscriber/student welcome series
Re-engagement series
Follow-ups based on website browsing activity
-
We integrate all of your marketing, ecommerce and student management tools with your email marketing to ensure that no subscriber is missed.
And by pulling useful data from these platforms like course completions, LTV, website visits, and webinar attendance, we can increase revenue by setting up targeted emails.
-
Open rates can fall by 5-20% if you’re not following best practices, like email authentication, domain reputation monitoring, and engagement-based list cleaning.
We’ll check for any spam issues, ensure you’re compliant with your countries’ spam legislation, and monitor deliverability to ensure your emails are always hitting the inbox.
-
Through a range of reporting methods, we can help you identify which emails are selling courses, and which aren’t.
From there, we optimize open, click and conversion rates by testing email content, features, and strategies.
-
Our clients have trusted us for years because we’re not a black box - we share knowledge freely.
We take the effort to train your team on best practices for email marketing, systems and procedures.