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  <url>
    <loc>https://jmonash.com/blog</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-12-03</lastmod>
  </url>
  <url>
    <loc>https://jmonash.com/blog/how-to-improve-welcome-series</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/c8ffeb9c-c788-4190-832a-4588f98803b4/differentiator+results</image:loc>
      <image:title>Blog - How to improve ROI from your new subscriber/welcome series - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/a907d6ee-2802-4b67-8ec2-71773e97c14c/subscriber+popup+radio</image:loc>
      <image:title>Blog - How to improve ROI from your new subscriber/welcome series - Make it stand out</image:title>
      <image:caption>An example subscriber signup form with a radio field that can be used to determine which path/branch a subscriber goes down in your welcome series automation, and thus which product emails they receive.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://jmonash.com/blog/activecampaign-event-reminder-tutorial</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/f188813e-1029-4899-bf49-77b5c4567584/active+campaign+triggers</image:loc>
      <image:title>Blog - How to set up event reminders in ActiveCampaign - Make it stand out</image:title>
      <image:caption>Click to enlarge</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/874af17b-0b62-4484-993c-f5aa54616836/segment+purchase+trigger</image:loc>
      <image:title>Blog - How to set up event reminders in ActiveCampaign - Make it stand out</image:title>
      <image:caption>1: check the “Segment” box. 2: choose the “Product Name in Last Order” condition. 3: Add the name of the product that is purchased</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/6d4fbd59-3600-426c-843b-385a28795e67/Snip+-+empathybrain823+Email+Marketing+-+Automation+-+Google+Chrome+%2819%29.png</image:loc>
      <image:title>Blog - How to set up event reminders in ActiveCampaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/3864a0dc-9efe-4c33-980c-188d63693d45/Contacts+Lists</image:loc>
      <image:title>Blog - How to set up event reminders in ActiveCampaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/78f72488-76cb-4135-bc7e-357db15212d6/Snip+-+empathybrain823+Email+Marketing+-+Google+Chrome+%284%29.png</image:loc>
      <image:title>Blog - How to set up event reminders in ActiveCampaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/f89086b0-223a-4186-8854-ffded3fa85a9/contact+lists</image:loc>
      <image:title>Blog - How to set up event reminders in ActiveCampaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/a5b5c21e-9ee8-4406-8648-ec733d1a6ff6/Intro+Webinar+Reminders+%28Testing%29-automation.png</image:loc>
      <image:title>Blog - How to set up event reminders in ActiveCampaign - Make it stand out</image:title>
      <image:caption>Click image to enlarge</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/235fa1e7-f73d-478d-96a4-4e62b64fc043/Trigger+contact+segment</image:loc>
      <image:title>Blog - How to set up event reminders in ActiveCampaign - Make it stand out</image:title>
      <image:caption>Note how the field next to “Not currently in automation” matches the name of this automation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/48d1160f-73b6-4c43-91fb-d146dd7aacee/contact+segment+trigger+conditions.png</image:loc>
      <image:title>Blog - How to set up event reminders in ActiveCampaign - Make it stand out</image:title>
      <image:caption>How to set up a trigger purchase. 1: choose the “Makes a purchase” trigger. 2: set to run multiple times 3: check box to apply filtering 4: add segment conditions</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/57f459ba-f4fe-457b-976d-cc732ee61310/tag+removal+automation</image:loc>
      <image:title>Blog - How to set up event reminders in ActiveCampaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/15bf417f-787a-4f41-a929-e8a5f00fec35/custom+date+field</image:loc>
      <image:title>Blog - How to set up event reminders in ActiveCampaign - Make it stand out</image:title>
      <image:caption>1: click “Contacts”. 2: click “Fields”. 3: click “Add Field”. 4: fill with details</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/eda9694a-a193-4ce9-a440-d819dec291a8/update+contact+field</image:loc>
      <image:title>Blog - How to set up event reminders in ActiveCampaign - Make it stand out</image:title>
      <image:caption>In this case, I’m inputting the 18th of December as the next event date</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/22fa18dc-31d3-4d09-9eb6-fb98f5896f14/custom+contact+field</image:loc>
      <image:title>Blog - How to set up event reminders in ActiveCampaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/e19ff73a-f1f4-48d2-83f2-db784d04e5e8/personalization+tag+to+campaign.gif</image:loc>
      <image:title>Blog - How to set up event reminders in ActiveCampaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/88aa8a1a-2acf-408f-8d24-f23ec37485ca/link+personalization.gif</image:loc>
      <image:title>Blog - How to set up event reminders in ActiveCampaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/e7907f1b-33b6-4452-8828-bffa36e657c4/Snip+-+empathybrain823+Email+Marketing+-+Automation+-+Google+Chrome+%288%29.png</image:loc>
      <image:title>Blog - How to set up event reminders in ActiveCampaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/c8c69940-1a15-4159-a67a-af39c0c38162/goal+and+email+actions+set+up</image:loc>
      <image:title>Blog - How to set up event reminders in ActiveCampaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/ccc4ee39-59d1-4514-b90d-de72d807232f/wait+step+after+event</image:loc>
      <image:title>Blog - How to set up event reminders in ActiveCampaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/1ecc17df-03fb-4253-a388-8c7572a570d5/clearing+contact+fields</image:loc>
      <image:title>Blog - How to set up event reminders in ActiveCampaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/a637f6ab-3b39-40d7-99be-454641e115a4/late+sign+up+branch</image:loc>
      <image:title>Blog - How to set up event reminders in ActiveCampaign - Make it stand out</image:title>
      <image:caption>1: this condition makes sure that anyone who signs up any day before the event, will match 2: this condition is to make sure that anyone who signs up on the day of the event on or before the time the event starts, will match</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/95c6a654-b4c5-41e4-9c9b-cad4f0b7fef5/late+sign+up+branch+reconnect</image:loc>
      <image:title>Blog - How to set up event reminders in ActiveCampaign - Make it stand out</image:title>
      <image:caption>Here’s the branch fully laid out - note how any late registrant receives a different email, then is automatically pushed to the “Thank you for attending our event” email step, where it will join the first branch and receive this thank you email, as well as going through the subsequent steps that clear the contact fields.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/bbc72f45-229d-43cf-a92a-7ae7d77a1d3d/Queued+contacts+in+actions</image:loc>
      <image:title>Blog - How to set up event reminders in ActiveCampaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://jmonash.com/blog/activecampaign-personalization</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/cd048909-2eb8-4ed7-9c5b-71e59306744f/preference+options</image:loc>
      <image:title>Blog - How to personalize your ActiveCampaign emails and automations - Make it stand out</image:title>
      <image:caption>A contact page showing three ways to track a preference for “Marine” products. From top to bottom: tracking via custom field, tag, and list.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/4c6eab7a-0edd-4178-9609-8e227e3131ba/An+opt-in+form+specifically+asking+for+product+brand+preference</image:loc>
      <image:title>Blog - How to personalize your ActiveCampaign emails and automations - Make it stand out</image:title>
      <image:caption>An opt-in form specifically asking for shoe brand preference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/4fa037d3-8202-468f-acfa-71623539d1a6/link+action</image:loc>
      <image:title>Blog - How to personalize your ActiveCampaign emails and automations - Make it stand out</image:title>
      <image:caption>An example of adding a link action to this email image to mark a preference for Marine products.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/be950f88-3ff2-4897-8030-082fd9bfcafe/preference+center.jpg</image:loc>
      <image:title>Blog - How to personalize your ActiveCampaign emails and automations - Make it stand out</image:title>
      <image:caption>Note: with the preference center, you can customize the names of each list so that the subscribers see something relatable (i.e. rather than the actual list names you use behind the scenes)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/80bfa79d-098a-429c-94bd-19a223bded58/Set+Product+Preference+-+Sample-automation.png</image:loc>
      <image:title>Blog - How to personalize your ActiveCampaign emails and automations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/79cada5e-14f3-4b5e-ae4a-f9f62f6c205f/website+view+trigger</image:loc>
      <image:title>Blog - How to personalize your ActiveCampaign emails and automations - Make it stand out</image:title>
      <image:caption>Note: you can use an asterisk (*) as a “wildcard”, which means that the URL can contain anything where the asterisk is placed. In the example below, “marine” can be anywhere in the URL, and it will still trigger. So whether the URL visited is artex.com/marine, artex.com/products/marine, or artex.com/marine-blog, they will all trigger.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/fe38b086-604e-4c6b-93e8-c1376c04d063/product+trigger</image:loc>
      <image:title>Blog - How to personalize your ActiveCampaign emails and automations - Make it stand out</image:title>
      <image:caption>In this example, any product in the WooCommerce “Marine” category, or that has “ePIRB” in the product name, will trigger</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/80cbba40-7882-4881-819e-7470c83aec3d/contactadvancesearch.png</image:loc>
      <image:title>Blog - How to personalize your ActiveCampaign emails and automations - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/a8400898-0e53-40f8-9939-2a6e48bf1d98/dual+screenshot.jpg</image:loc>
      <image:title>Blog - How to personalize your ActiveCampaign emails and automations - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/57901551-5c1c-45fd-88ee-88db5073527e/marine+segment+conditions</image:loc>
      <image:title>Blog - How to personalize your ActiveCampaign emails and automations - Make it stand out</image:title>
      <image:caption>This is the condition for the email that will sent to boaters (Preference - Marine).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/19f47d29-5ff5-4dee-a9f0-dee7795e4b76/productpreferenceconditions.png</image:loc>
      <image:title>Blog - How to personalize your ActiveCampaign emails and automations - Make it stand out</image:title>
      <image:caption>This is the conditions for the email that will be sent to hikers (Preference - Outdoor).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/1670eace-71ad-42dc-b354-05fc721d70dd/marinetargetedcampaignconditions.png</image:loc>
      <image:title>Blog - How to personalize your ActiveCampaign emails and automations - Make it stand out</image:title>
      <image:caption>Conditions for the boating-targeted campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/e97d5892-b00c-464d-9d3a-2803a22ef16e/outdoorcampaignsegmentconditions.png</image:loc>
      <image:title>Blog - How to personalize your ActiveCampaign emails and automations - Make it stand out</image:title>
      <image:caption>Conditions for the hiking-targeted campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/84e25938-5bb7-4c95-a8d7-8db77db9aa6c/nopreferencecampaignconditions.png</image:loc>
      <image:title>Blog - How to personalize your ActiveCampaign emails and automations - Make it stand out</image:title>
      <image:caption>Conditions for everyone else (either both preferences, or neither preference).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/358dfea1-6aa8-421a-860e-e18870c8780e/emailrevenuestats.jpg</image:loc>
      <image:title>Blog - How to personalize your ActiveCampaign emails and automations - Make it stand out</image:title>
      <image:caption>Some example results - note how the bottom two emails were sent to less contacts, but had higher $ per email and similar total revenue.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/0083f04f-7af9-4166-aa3f-ab013f916ba4/Welcome+Series+-+Sample-automation.png</image:loc>
      <image:title>Blog - How to personalize your ActiveCampaign emails and automations - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/557c4da8-4b15-46c9-92b6-1ea76e1c5794/branch+full+automation</image:loc>
      <image:title>Blog - How to personalize your ActiveCampaign emails and automations</image:title>
      <image:caption>Click image to enlarge.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/0e4c8977-b2fd-4773-b77e-c858e056a2af/ifelse+condition</image:loc>
      <image:title>Blog - How to personalize your ActiveCampaign emails and automations - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/e0eb46bc-5039-4168-9997-c6253bcc6207/three+branch+automation</image:loc>
      <image:title>Blog - How to personalize your ActiveCampaign emails and automations - Make it stand out</image:title>
      <image:caption>(Click image to enlarge) The branch on the left is taken when a contact is subscribed to BOTH preference lists, or NEITHER. This branch would contain emails that contain broad content aimed at both audiences.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/7f2da61a-8223-4f6e-94ec-9a5f343f7722/ifelseconditions.jpg</image:loc>
      <image:title>Blog - How to personalize your ActiveCampaign emails and automations - Make it stand out</image:title>
      <image:caption>How to set up the conditions for the new branch. Note the use of the “All of” condition - which means that a subscriber only meets the conditions when they’re subscribed to “All of” Preference - Marine AND Preference - Outdoor, or, they’re not subscribed to “All of” those same lists.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/59ac16be-b4a0-4bfa-ba4e-ee938bbed640/personalized+emails+screenshot.png</image:loc>
      <image:title>Blog - How to personalize your ActiveCampaign emails and automations - Make it stand out</image:title>
      <image:caption>See how in one branch, the email contains an image of a boat at sea, whereas the other branch contains an image of a hiker on a mountain. The copy of the email is also targeted to each audience.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://jmonash.com/blog/activecampaign-checklist</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/797f813c-d26b-41d2-a027-1d52c8e5c93d/popup</image:loc>
      <image:title>Blog - The ActiveCampaign self-audit checklist - Make it stand out</image:title>
      <image:caption>It’s called a popup because it takes up the center of the page, and user interaction is required to return to the website.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/d6831fa4-751e-47f0-a25e-f578ae3d6bef/welcome+email</image:loc>
      <image:title>Blog - The ActiveCampaign self-audit checklist - Make it stand out</image:title>
      <image:caption>The first welcome email for one of my clients - note how the header image matches the website branding, the email welcomes the reader, and delivers the offer that was promised.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/af14c9cf-a51e-4eaa-9663-92f28b2553d0/abandoned+cart</image:loc>
      <image:title>Blog - The ActiveCampaign self-audit checklist - Make it stand out</image:title>
      <image:caption>Here’s how your abandon cart automation will look (click image to expand).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/8d15d264-86a4-44b2-b3f0-27b6f00e9d20/open+rates</image:loc>
      <image:title>Blog - The ActiveCampaign self-audit checklist - Make it stand out</image:title>
      <image:caption>Numbers show how to reach the correct page, the arrow shows where to hover your mouse.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/b48b7995-e137-4ff4-9fb1-1df0a23d2db5/ActiveCampaign+authentication+page</image:loc>
      <image:title>Blog - The ActiveCampaign self-audit checklist - Make it stand out</image:title>
      <image:caption>An example of a successfully authenticated domain</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://jmonash.com/blog/activecampaign-feature-review-fall2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/b21829df-a15e-43f8-a373-1184e93039bf/Campaign+Calendar+view.png</image:loc>
      <image:title>Blog - Here’s the ActiveCampaign updates you should actually care about - Make it stand out</image:title>
      <image:caption>Notice how some days are highlighted in green and indicate the days ActiveCampaign recommends you send campaigns on</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/c8a1afb4-eca1-4355-9cf2-215aea23458e/Snip+-+JMONASHCONSULTANTACCOUNT+Email+Marketing+-+Second+newsletter+AC+features+%2B+fees+-+Google.png</image:loc>
      <image:title>Blog - Here’s the ActiveCampaign updates you should actually care about - Make it stand out</image:title>
      <image:caption>A disappointing response, albeit from my admittedly very novice AI prompt skills</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://jmonash.com/blog/dropping-email-open-rates-and-domain-reputation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/1723750899619-E7S43VY2AN49ISWAVA0Q/Snip+-+ActiveCampaign+Deliverability+Issues+r+Emailmarketing+-+Google+Chrome.jpg</image:loc>
      <image:title>Blog - Answered: Why am I seeing a drop in open rates in the last few months?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/1723750899637-7OAYJBFRXZRYEFUF68OP/Snip+-+Proposals+-+Google+Chrome+%283%29.jpg</image:loc>
      <image:title>Blog - Answered: Why am I seeing a drop in open rates in the last few months?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/1723753135065-EZZ72WKI4D9C8SSVL55I/Snip+-+Sudden+%26+BIG+decrease+in+deliverability+open+rates+-+Ask+a+question+-+Community+Mozilla+F.jpg</image:loc>
      <image:title>Blog - Answered: Why am I seeing a drop in open rates in the last few months?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/cc933ec7-a447-4dab-8615-6126f06c139f/Gmail+guidelines.jpg</image:loc>
      <image:title>Blog - Answered: Why am I seeing a drop in open rates in the last few months? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/10ad8b9d-5416-4f7d-b184-5ac9db2ead45/Snip+-+Postmaster+Tools+-+Compliance+status+-+Google+Chrome.jpg</image:loc>
      <image:title>Blog - Answered: Why am I seeing a drop in open rates in the last few months? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/9b1fc5b1-8610-41a8-9036-2a37de6ec5c8/Snip+-+Domain+Reputation+-+Postmaster+Tools+-+Google+Chrome+%2810%29.jpg</image:loc>
      <image:title>Blog - Answered: Why am I seeing a drop in open rates in the last few months? - Make it stand out</image:title>
      <image:caption>Note: use the timerange dropdown in the top-right if you want to see more historical data</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/4fcc40c8-2af1-40c9-a20e-12677ea18f51/spam+spikes.jpg</image:loc>
      <image:title>Blog - Answered: Why am I seeing a drop in open rates in the last few months? - Make it stand out</image:title>
      <image:caption>Note the two huge spikes - unless you were are running a huge marketing campaign tied to a specific date, this is a big red flag.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/ca26b16e-56d0-4973-a118-255ee45b1304/spam+attack.jpg</image:loc>
      <image:title>Blog - Answered: Why am I seeing a drop in open rates in the last few months? - Make it stand out</image:title>
      <image:caption>Note the recurring email domain and the identical “Created at” times.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://jmonash.com/blog/how-to-save-on-your-activecampaign-subscription</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/0070ab40-4c17-42d9-a65a-9f6d555d960a/Screenshot+2024-06-21+170522.png</image:loc>
      <image:title>Blog - How to save on your ActiveCampaign subscription - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://jmonash.com/blog/activecampaign-automation-contact-troubleshooting</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/ea71efdc-2cae-43cd-81f6-f8bfe9899848/Contact+automation+record.jpg</image:loc>
      <image:title>Blog - How to see if an ActiveCampaign contact is in an automation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/69f6b699-ef1a-4571-9674-e86690940f86/Contact+automation+completion.jpg</image:loc>
      <image:title>Blog - How to see if an ActiveCampaign contact is in an automation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/c6f12eb6-ad99-459b-99b5-de60d2ce5500/contact+automation+multiple+times.jpg</image:loc>
      <image:title>Blog - How to see if an ActiveCampaign contact is in an automation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/651cba33-2355-4719-96b3-28675b9f0f0e/add+contact+to+automation.jpg</image:loc>
      <image:title>Blog - How to see if an ActiveCampaign contact is in an automation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/57d3a1f9-d5f5-4555-ad65-da7adb70a8e4/End+contact+automation.jpg</image:loc>
      <image:title>Blog - How to see if an ActiveCampaign contact is in an automation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/082032c7-d55b-452e-af93-b73c96ecdf59/View+contact+automation.jpg</image:loc>
      <image:title>Blog - How to see if an ActiveCampaign contact is in an automation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/c481f076-98c6-4e6d-8eb8-d8eee5b26cf8/automation+history+view+annotated.jpg</image:loc>
      <image:title>Blog - How to see if an ActiveCampaign contact is in an automation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/79b14f49-30e6-480c-a68f-323df7744b1b/contact+automation+wait+skip.jpg</image:loc>
      <image:title>Blog - How to see if an ActiveCampaign contact is in an automation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://jmonash.com/blog/activecampaign-engaged-segment</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/d373732c-39e9-4f01-b66a-3e78101c3539/image-asset.jpeg</image:loc>
      <image:title>Blog - How to send to a clean, engaged segment in ActiveCampaign (without automation) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/aca88847-c109-46c6-b7f5-1b0f79e08e49/Engaged+Segment+-+Purchasers.jpg</image:loc>
      <image:title>Blog - How to send to a clean, engaged segment in ActiveCampaign (without automation) - Make it stand out</image:title>
      <image:caption>This segment includes anyone who has ever made a purchase. Note that unfortunately you cannot define the timeframe that a contact made their purchase.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/a4174ef9-b670-4e4f-87d1-22cb20a9fe32/Engaged+Segment+-+Members.jpg</image:loc>
      <image:title>Blog - How to send to a clean, engaged segment in ActiveCampaign (without automation) - Make it stand out</image:title>
      <image:caption>This segment includes anyone tagged “Member”. Note that you will need to have manual systems or automations in place to add/remove tags to your members in ActiveCampaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/6f83a93a-a42a-4122-96b8-024e48f11acb/image-asset.jpeg</image:loc>
      <image:title>Blog - How to send to a clean, engaged segment in ActiveCampaign (without automation) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/09dbbf6c-a25e-40b3-a884-83450787d2ca/Snip+-+TEAMCOACHINGSTUDIO+Email+Marketing+-+Reports+-+Google+Chrome+%284%29.jpg</image:loc>
      <image:title>Blog - How to send to a clean, engaged segment in ActiveCampaign (without automation) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://jmonash.com/blog/activecampaign-howto-segmentation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/9336dd6a-161c-440d-9083-a64c1279f888/Snip+-+Empathy+Brain+-+Google+Chrome+%286%29.jpg</image:loc>
      <image:title>Blog - How to create segments in ActiveCampaign - Make it stand out</image:title>
      <image:caption>The example condition set described above.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://jmonash.com/blog/gmail-requirements-feb2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/2bf7078c-b0d8-4c55-8fda-546b4ac10cc0/Snip+-+Black+Friday+Offer+Moosend+-+jacob%40jmonash.com+-+Jacob+Monash+Consu.jpg</image:loc>
      <image:title>Blog - How to meet Gmail’s Feb 2024 email requirements - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://jmonash.com/blog/subscriber-marketing-roi</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/609679c9-e4b8-4b93-992f-2aad6fea87a9/Screen+Shot+2021-01-27+at+11.38.04+AM.png</image:loc>
      <image:title>Blog - How to calculate subscriber/lead marketing ROI without any coding - Make it stand out</image:title>
      <image:caption>A lead revenue report pulled from Segmetrics. By adding filters, you can break your leads up by marketing channel</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/1f0f8c78-bb3c-4714-8d79-82fee6993136/Image.png</image:loc>
      <image:title>Blog - How to calculate subscriber/lead marketing ROI without any coding - Make it stand out</image:title>
      <image:caption>FB advertising generated almost 2000 subscribers, however, those leads only spent a total of $120, meaning each lead was only worth 6 cents</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/ad3d574b-fa21-40c9-80bf-721503bacbda/regular.png</image:loc>
      <image:title>Blog - How to calculate subscriber/lead marketing ROI without any coding - Make it stand out</image:title>
      <image:caption>Compare that to the rest of their subscription base, that generated $74k in revenue in the same timeframe, with an average lead value of $21</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/aab2ff40-b317-4317-a285-972f5df31982/Marketing-Channels-2x.png</image:loc>
      <image:title>Blog - How to calculate subscriber/lead marketing ROI without any coding - Make it stand out</image:title>
      <image:caption>Here’s an example from Attributer’s website, showing how CRM custom fields have been filled with all kinds of lead source data</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/fc72a315-2e56-4442-bdf6-60a5ae66cbdc/ScreenClip.png</image:loc>
      <image:title>Blog - How to calculate subscriber/lead marketing ROI without any coding - Make it stand out</image:title>
      <image:caption>Use Zapier to set custom properties when a contact signs up via another app</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/72562ded-9904-4056-9aff-12ad830a8826/ScreenClip.png</image:loc>
      <image:title>Blog - How to calculate subscriber/lead marketing ROI without any coding - Make it stand out</image:title>
      <image:caption>Tracking enables reporting on the breakdown of subscribers from different app sources, in Klaviyo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/74eb1bff-6511-4542-b9b8-8acc15d1afe8/ScreenClip.png</image:loc>
      <image:title>Blog - How to calculate subscriber/lead marketing ROI without any coding - Make it stand out</image:title>
      <image:caption>Or in this case, seeing which marketing strategies are generating the highest closed deals, in Pipedrive</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://jmonash.com/blog/activecampaign-lead-capture-segmentation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/f3a54632-3594-4778-99e8-4098d284a462/Image.png</image:loc>
      <image:title>Blog - How to capture new subscribers in ActiveCampaign (from anywhere) - Make it stand out</image:title>
      <image:caption>An example of a direct ActiveCampaign integration with Gravity Forms</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/249cbcd5-a78e-4902-a140-2e9d2a74fb40/Image.png</image:loc>
      <image:title>Blog - How to capture new subscribers in ActiveCampaign (from anywhere) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/de3350a7-4740-472a-82f4-d7f0fad48eeb/ScreenClip.png</image:loc>
      <image:title>Blog - How to capture new subscribers in ActiveCampaign (from anywhere) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://jmonash.com/blog/group-booking-availability</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-03</lastmod>
  </url>
  <url>
    <loc>https://jmonash.com/blog/segment-eventbrite-attendance</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/1633372698422-7LL3W2333VF52874M35C/Zapier+workflow.png</image:loc>
      <image:title>Blog - Segmenting Eventbrite attendees in your email marketing platform with Zapier - Make it stand out</image:title>
      <image:caption>Here’s the workflow for Mailchimp, in Zapier. Use this link to set up the template (you’ll need to login/create a Zapier account - which can be done for free). Note that you’ll also need to create a tag in Mailchimp for your event e.g. “Attended - [Event Name] - [Event Date]” to be used for the automation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/1633373919498-2R0HGE03FBVS6J2EXDC4/Mailchimp+attendance+segmentation.png</image:loc>
      <image:title>Blog - Segmenting Eventbrite attendees in your email marketing platform with Zapier - Make it stand out</image:title>
      <image:caption>Example segment setup in Mailchimp.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://jmonash.com/blog/automated-course-engagement-emails</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/1632858441093-C297CSHBF68736UHZN7E/Thinkific+engagement+filters.png</image:loc>
      <image:title>Blog - Setting up automated course engagement emails - Make it stand out</image:title>
      <image:caption>Setting up filters in Thinkific</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/1632858481975-CXPE661KUO1HM2EKBSND/course+engagement+workflow.png</image:loc>
      <image:title>Blog - Setting up automated course engagement emails - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://jmonash.com/values</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-04-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607785dbe1ea955e4e7ba002/c7e5b8fe-0794-4b43-be6e-b498c9475155/IMG-2298.jpg</image:loc>
      <image:title>My Values - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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